The Look
Your look. Your vibe. Your everything.
Somewhere between “I should probably have a brand” and “WHY does this font pairing look like a middle school PowerPoint presentation” is where most authors get stuck.
That is usually when panic decisions happen.
And panic decisions rarely make your brand look better.
They usually make it look less polished than it already was.
Your look is your first impression
Your colors.
Your fonts.
Your feeling.
The thing that makes someone land on your page and think:
“Okay… this author is serious about this.”
And honestly?
I would rather help you build one beautiful, intentional look that actually feels like YOU than watch you spend three years accidentally reinventing your entire brand every time Canva drops a new template pack.
Where do you start?
Every author is somewhere different.
Some are starting completely from scratch.
Some have pieces but nothing that actually fits together.
Some built their “brand” at 11:47 p.m. two years ago while stress-eating Doritos and trying to figure out why their logo suddenly looked aggressively haunted.
And honestly?
We have all been there.
That is exactly why The Look is built in tiers
Draft
Foundational Branding
Draft is where most authors begin.
This is the:
“I know I need a brand but I currently have seventeen saved Pinterest posts, four Canva tabs open, and a vague emotional attachment to sage green.”
phase.
We take the chaos and start building an actual visual foundation.
Your colors.
Your fonts.
Your first real logo concepts.
Five branded Canva templates you will actually use without wanting to throw your laptop into traffic.
Clean. Intentional. Actually cohesive.
And most importantly?
It finally feels like YOU.
Includes
- Mood board and visual direction
- Audience vibe guidance
- Color palette
- Font selections
- 2 logo concepts
- 2 revision rounds
- 5 reusable branded Canva templates
Edition
Expanded Visual Identity
Edition is where everything finally starts looking like it belongs in the same universe instead of five different personalities fighting for custody of your brand.
This is where your visual identity grows up a little.
Ten branded templates. Media kit starter pieces. Profile graphics. Banner graphics.
Plus a brand consistency guide so your website, social media, graphics, and marketing stop looking like distant cousins who only see each other at Thanksgiving.
Because branding is not just having pretty graphics.
It is creating familiarity. Recognition. Trust.
The moment somebody sees your content and immediately knows it belongs to YOU.
Includes:
- Canva brand setup and organized folder structure
- 10 reusable branded Canva templates
- Media kit starter
- Profile and banner graphics
- Expanded branding assets
- Brand consistency guide
- Platform formatting support
Imprint
Branded Asset Production
Imprint is for the extras that make readers stop scrolling, stop at your table, pick up the bookmark, scan the QR code, or remember your book three days later while standing in Target.
Launch graphics. Bookmarks. Event materials. Educator resources. Promotional pieces.
Custom assets built around what your book actually needs right now instead of throwing random glitter at the problem and hoping for the best.
Because sometimes the little details are the things readers remember most.
Includes:
- Media kits
- Bookmarks and printable assets
- Launch graphics
- Educator materials
- Event graphics
- Promotional materials and posters
Signature
Premium Brand Ecosystem
Signature is for the author who is not just publishing a book.
You are building a career.
You need more than a cute logo and a couple of Instagram templates.
You need an identity strong enough to grow WITH you.
A full custom brand system.
A complete logo suite.
Professional brand guidelines.
Fifteen to twenty custom Canva templates.
Integrated strategy support.
Launch assets included.
Expanded revision support.
Most direct communication access.
This is the package for the author ready to stop looking “sort of put together” and start building something intentional, recognizable, and unmistakably YOU.
Because your stories deserve a world around them that feels just as intentional as the books themselves.
Includes:
- Fully custom branding system built from scratch
- Full logo suite with primary, secondary, submark, and variations
- Professional brand guidelines document
- 15–20 custom Canva templates
- Launch assets included
- Integrated strategy support
- Expanded revision allowance
- Most direct communication access
Ready to figure out your look?
Tell us where you are and where you want to go.
We will figure out the right tier together.
Follow
Every legend needs a Tourage.
The BookTourage is our crew.
Authors, readers, and book-obsessed exhausted humans who show up for each other.
Think Entourage but make it books. The camaraderie. The banter. The ride-or-die energy.
Join us and we will drop:
144 Ways to Market Your Book
straight into your inbox.
Free. No fluff. Just 144 actually useful ideas from someone living this author life right alongside you.
Plus you will be first for everything good happening in the BookBassadors world:
- New workshops.
- Playbook resources.
- Behind-the-scenes moments.
- All of it.
*We love your inbox too much to ruin it. Unsubscribe whenever you want. No hard feelings. We will still be rooting for your book.
Every legend needs a Tourage.
The BookTourage is our crew.
Authors, readers, and book-obsessed exhausted humans who show up for each other.
Think Entourage but make it books. The camaraderie. The banter. The ride-or-die energy.
Join us and we will drop:
144 Ways to Market Your Book
straight into your inbox.
Free. No fluff. Just 144 actually useful ideas from someone living this author life right alongside you.
Plus you will be first for everything good happening in the BookBassadors world:
- New workshops.
- Playbook resources.
- Behind-the-scenes moments.
- All of it.