The Playbook
Know what you do not know. Then go find the answers.
Everything you need to build your brand, grow your visibility, and figure out how to market your book without surviving entirely on caffeine, Canva, and blind optimism.
The most expensive thing in publishing is not printing or distribution. It is not knowing what you do not know and signing things you should never have signed because nobody told you the truth about how this works.
I spent $11,000 on a program that published my book under someone else’s name. The Playbook exists so that never happens to you.
There are already plenty of Facebook groups, courses, webinars, podcasts, and publishing communities out there. The information exists. Most serious authors already know what needs to be done. The problem is figuring out:
- what actually matters
- what is worth paying for
- what is outdated
- what is a complete waste of time
- and how to do all this without surviving entirely on caffeine, Canva, and blind optimism
That is the gap The Playbook was built to fill.
Why I built this?
Before I was an author, I spent decades building brands, teaching, marketing, running businesses, speaking, writing, and helping people grow.
Then I became an author and realized the publishing world somehow expects everyone to magically understand launches, branding, outreach, visibility, reviews, awards, school visits, social media, metadata, and approximately nine thousand other things nobody actually explains clearly.
The Playbook exists because authors deserve better than vague advice, high price tag courses, and motivational Instagram quotes. This is strategy, education, support, resources, workshops, and real-world guidance from someone who has spent an entire career building things that actually connect with people.
Inside the Playbook
BookTerms
The publishing glossary authors actually need.
No gatekeeping. No confusing industry nonsense. Just clear definitions in actual human language.
Ready to Stop Guessing and Start Knowing?
Tell us where you are, what you are working on, and where you are stuck. We will point you in the right direction.
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Every legend needs a Tourage.
The BookTourage is our crew.
Authors, readers, and book-obsessed exhausted humans who show up for each other.
Think Entourage but make it books. The camaraderie. The banter. The ride-or-die energy.
Join us and we will drop:
144 Ways to Market Your Book
straight into your inbox.
Free. No fluff. Just 144 actually useful ideas from someone living this author life right alongside you.
Plus you will be first for everything good happening in the BookBassadors world:
- New workshops.
- Playbook resources.
- Behind-the-scenes moments.
- All of it.
*We love your inbox too much to ruin it. Unsubscribe whenever you want. No hard feelings. We will still be rooting for your book.
Every legend needs a Tourage.
The BookTourage is our crew.
Authors, readers, and book-obsessed exhausted humans who show up for each other.
Think Entourage but make it books. The camaraderie. The banter. The ride-or-die energy.
Join us and we will drop:
144 Ways to Market Your Book
straight into your inbox.
Free. No fluff. Just 144 actually useful ideas from someone living this author life right alongside you.
Plus you will be first for everything good happening in the BookBassadors world:
- New workshops.
- Playbook resources.
- Behind-the-scenes moments.
- All of it.